Her followers don’t care! Reach, engagement, or sales? The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. Write a subject line that sums up the purpose of your email. “Will the influencer demand weird terms?”. ❹ List the benefits of being your brand ambassador. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Influencer Marketing is great once you get the hang of how to do it effectively. The influencer probably won’t read it. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. Successful influencer collaborations take time to increase engagement and improve sales. There’s nothing more awkward than rescinding a partnership because you did research after the fact. Email subject line when following up after a meetup. Please, oh please, don’t borrow an influencer collaboration email from the internet. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. Lets start from the beginning. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Do your research before contacting an influencer. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. It boils down to which brands. Clearly states the purpose of getting in touch. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. If an influencer doesn’t meet your criteria, move on. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. There are so many reasons to invest in influencer marketing. Don’t fire off collaboration emails all willy-nilly. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. Get our weekly newsletter for eCommerce marketers and founders. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. How do you want this collaboration to work? Research shows that a personalized email subject line alone will get 50% more engagement. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. Get in front of followers who need your product. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. When you begin analyzing email metrics, you should start by looking at open rates. Even if you have a perfect first email, it can be difficult to get a reply. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. 2. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. Money? Step #3: Determine an Appropriate Offer. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. If you’re not interested, no worries, but I would appreciate it if you could let me know! Another email, at least 3-7 days after your first email. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. Let your prospect brand influencer feel your sincerity in collaborating with them. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … Let’s get started. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. 1 - Subject line. But you’re not sure if it’s 100% yet. A great outreach email does four things: 1. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. A formal-sounding letter will put them off immediately. There are plenty of approaches for this first influencer message, but they should all cover some basic information: Do you need user-generated content, reviews, or something else entirely? Pique the influencer’s interest by including their name in the subject line. Influencer Marketing: Subject Lines You Can Steal Right Now. So be sure to personalize and avoid copy and pasting on your collaboration email. Oh, and we shouldn’t have to say this, but please: proofread your stuff. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. Do you like our styles? If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. The crucial thing is to customize your brand pitch. 2. Otherwise, you’re putting your marketing budget at risk. Let’s break down the above email to make sense of why this works so well. Make sure every influencer email is backed by a solid campaign strategy. It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. WANNA COLLAB WITH US? Here’s how to word the first influencer collaboration email. Commission? As a result, people don’t get to see the complete context of your subject line and may ignore your email. A catchy subject line that makes them want to read your email … Show them how much you crave for … Easy, right? To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. Resist the temptation to use templates. There are plenty of fish in the sea. Related: Email Marketing for Business Owners. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. 3. If your emails aren’t getting opened, then influencers aren’t seeing your message. Don’t try selling carpet cleaners through someone like Selena Gomez. At least at first. Your recent post [blog topic] really resonated with me. This personalizes the message and grabs their attention. Here are some of our faves. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. The primary objective of your first email should be to start a conversation. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Influencer marketing takes a lot of effort, but it’s worth it. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Give context. The body of the email should include the juicy deets of your campaign. Everybody else is using them, so guess what? Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. How you’ll provide value to the influencer is the most important part of your first email. These folks are busy, and you’ll need to fight to get their attention. Come out of the gates with how this relationship is good for the influencer. You sit down at your laptop to write the email and …. Example Subject Lines. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? Relevance. You don’t want to work with a totally green influencer. In the subject lines something else entirely said they ’ re probably reaching out to Polish,! 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